Vuabl: A Proptech SaaS to Rule them all
Vuabl: A Proptech SaaS to Rule them all
We joined Vuabl in preparation for their brand new app and software, an all in one asset management tool that's going to revolutionise the property market.
With a single scan of a property with a mobile phone, Vuabl captures the entire property with LIDAR and instantly generates Accurate Floorplans, 3D Models and Asset Lists with Dimensions, then uploading them to the Vuabl website for instant access across the users team.
Their app allows surveyors, appraisers, estate and letting agents and property management organisations to have deliverables that used to take weeks, in seconds.
We joined Vuabl in preparation for their brand new app and software, an all in one asset management tool that's going to revolutionise the property market.
With a single scan of a property with a mobile phone, Vuabl captures the entire property with LIDAR and instantly generates Accurate Floorplans, 3D Models and Asset Lists with Dimensions, then uploading them to the Vuabl website for instant access across the users team.
Their app allows surveyors, appraisers, estate and letting agents and property management organisations to have deliverables that used to take weeks, in seconds.
Headquarters
Headquarters
Headquarters
Glasgow, United Kingdom
Glasgow, United Kingdom
Glasgow, United Kingdom
Founded
Founded
Founded
2017
2017
2017
Industry
Industry
Industry
Proptech
Proptech
Proptech
Target Market
Target Market
Target Market
USA and United Kingdom
USA and United Kingdom
USA and United Kingdom
Competitors
Competitors
Competitors
Matterport, Giraffe360
Matterport, Giraffe360,
CubiCasa
Matterport, Giraffe360, CubiCasa
Company size
Company size
Company size
2-10
2-10 Employees
2-10 Employees
Challenge
Although Vuabl had a successful first SaaS already, they had essentially no marketing to speak off. Everything previously had been built on in-person networking. To make this work for them, they needed copy, creatives, strategy, CRM implementation, design, automation, Paid Search, Paid Social and more. This was essentially a start-up, with a high value product that needed to be in the hands of the right people, and with an upcoming launch, it needed to happen fast.
Although Vuabl had a successful first SaaS already, they had essentially no marketing to speak off. Everything previously had been built on in-person networking. To make this work for them, they needed copy, creatives, strategy, CRM implementation, design, automation, Paid Search, Paid Social and more. This was essentially a start-up, with a high value product that needed to be in the hands of the right people, and with an upcoming launch, it needed to happen fast.
Although Vuabl had a successful first SaaS already, they had essentially no marketing to speak off. Everything previously had been built on in-person networking. To make this work for them, they needed copy, creatives, strategy, CRM implementation, design, automation, Paid Search, Paid Social and more. This was essentially a start-up, with a high value product that needed to be in the hands of the right people, and with an upcoming launch, it needed to happen fast.
Results
Within our first few months, we setup HubSpot as their CRM, implemented all email automation and follow-ups we'd need for leads, created conversion optimised landing pages for each vertical of their target market, design and copy for their cross-channel PPC strategy, setup the targeting and began running campaigns. With daily optimisation, regular creative shuffling and outbound setup to accompany their inbound strategy, we booked multiple meetings, including letters of intent, beta testers & even some interested investors.
Within our first few months, we setup HubSpot as their CRM, implemented all email automation and follow-ups we'd need for leads, created conversion optimised landing pages for each vertical of their target market, design and copy for their cross-channel PPC strategy, setup the targeting and began running campaigns. With daily optimisation, regular creative shuffling and outbound setup to accompany their inbound strategy, we booked multiple meetings, including letters of intent, beta testers & even some interested investors.
Within our first few months, we setup HubSpot as their CRM, implemented all email automation and follow-ups we'd need for leads, created conversion optimised landing pages for each vertical of their target market, design and copy for their cross-channel PPC strategy, setup the targeting and began running campaigns. With daily optimisation, regular creative shuffling and outbound setup to accompany their inbound strategy, we booked multiple meetings, including letters of intent, beta testers & even some interested investors.
£34.25
£34.25
CPL on Google
CPL on Google
£55.73
CPL on Linkedin
£55.73
CPL on Linkedin
£43.55
£43.55
CPL on Meta
CPL on Meta
84%
Increase in time on site
84%
Increase in time spent on website
47
47
Leads Generated Through Outbound
Leads via Outbound
100+
Leads Generated Total
100+
Leads Generated Total
11
11
Meetings Sat
Meetings Sat
14x
Average ROI
14x
Average ROI
Process
CRM Management: With no CRM to speak of, they needed one, and fast. We setup HubSpot, assigned all roles and configured lead scoring and targeted automation to accompany it, ensuring we'd have the best chance of closing every lead we brought in.
Landing Page Design: With their new app being built on a new site, and a site that wasn't ready to go yet or optimised for their target audience, we stepped in and created a number of different landing pages, each optimised to serve the specific section of the target market they were hoping to capture. 10+ Variants to cover different sectors, job titles and localities were created, and running within a week.
Paid Search: We knew that with a looming deadline for release and a brand new site with no domain authority, paid search was going to be critical to find high-intent relevant leads. We created two campaigns, one for the USA and one for the UK, consisting of 5 ad groups each and a wide variety of copy and creative to go with it. We started it running, and had our first lead, a Director of two 50+ employee companies, who had spoken in front of congress, within 3 days.
Paid Social: Without a full site with advanced navigation, we knew that the drop in conversion from no-nav squeeze pages would need to be accounted and compensated for, so we had to go where their target audience was. In this case, it was LinkedIn and Meta. We setup a mix of cold layer lead magnet based ads oriented towards two key verticals for conversion with a wide range of creatives, as well as qualified retargeting video ads for all previous site visitors who hadn't converted. This was running by the end of week 3, and converting by the end of week 4.
Outbound Marketing: We could have stopped at Paid Social, but we wanted to give the campaign an extra boost. We used our custom Cold Email and Linkedin Automation tool SlaterLeads, and setup multiple fully automated outbound campaigns to specific job titles and ICP's within the target audience. We started warming emails up at the start of week 4, and when they were ready, we had email and LinkedIn messaging sending to 400 leads a day.
CRM Management: With no CRM to speak of, they needed one, and fast. We setup HubSpot, assigned all roles and configured lead scoring and targeted automation to accompany it, ensuring we'd have the best chance of closing every lead we brought in.
Landing Page Design: With their new app being built on a new site, and a site that wasn't ready to go yet or optimised for their target audience, we stepped in and created a number of different landing pages, each optimised to serve the specific section of the target market they were hoping to capture. 10+ Variants to cover different sectors, job titles and localities were created, and running within a week.
Paid Search: We knew that with a looming deadline for release and a brand new site with no domain authority, paid search was going to be critical to find high-intent relevant leads. We created two campaigns, one for the USA and one for the UK, consisting of 5 ad groups each and a wide variety of copy and creative to go with it. We started it running, and had our first lead, a Director of two 50+ employee companies, who had spoken in front of congress, within 3 days.
Paid Social: Without a full site with advanced navigation, we knew that the drop in conversion from no-nav squeeze pages would need to be accounted and compensated for, so we had to go where their target audience was. In this case, it was LinkedIn and Meta. We setup a mix of cold layer lead magnet based ads oriented towards two key verticals for conversion with a wide range of creatives, as well as qualified retargeting video ads for all previous site visitors who hadn't converted. This was running by the end of week 3, and converting by the end of week 4.
Outbound Marketing: We could have stopped at Paid Social, but we wanted to give the campaign an extra boost. We used our custom Cold Email and Linkedin Automation tool SlaterLeads, and setup multiple fully automated outbound campaigns to specific job titles and ICP's within the target audience. We started warming emails up at the start of week 4, and when they were ready, we had email and LinkedIn messaging sending to 400 leads a day.
CRM Management: With no CRM to speak of, they needed one, and fast. We setup HubSpot, assigned all roles and configured lead scoring and targeted automation to accompany it, ensuring we'd have the best chance of closing every lead we brought in.
Landing Page Design: With their new app being built on a new site, and a site that wasn't ready to go yet or optimised for their target audience, we stepped in and created a number of different landing pages, each optimised to serve the specific section of the target market they were hoping to capture. 10+ Variants to cover different sectors, job titles and localities were created, and running within a week.
Paid Search: We knew that with a looming deadline for release and a brand new site with no domain authority, paid search was going to be critical to find high-intent relevant leads. We created two campaigns, one for the USA and one for the UK, consisting of 5 ad groups each and a wide variety of copy and creative to go with it. We started it running, and had our first lead, a Director of two 50+ employee companies, who had spoken in front of congress, within 3 days.
Paid Social: Without a full site with advanced navigation, we knew that the drop in conversion from no-nav squeeze pages would need to be accounted and compensated for, so we had to go where their target audience was. In this case, it was LinkedIn and Meta. We setup a mix of cold layer lead magnet based ads oriented towards two key verticals for conversion with a wide range of creatives, as well as qualified retargeting video ads for all previous site visitors who hadn't converted. This was running by the end of week 3, and converting by the end of week 4.
Outbound Marketing: We could have stopped at Paid Social, but we wanted to give the campaign an extra boost. We used our custom Cold Email and Linkedin Automation tool SlaterLeads, and setup multiple fully automated outbound campaigns to specific job titles and ICP's within the target audience. We started warming emails up at the start of week 4, and when they were ready, we had email and LinkedIn messaging sending to 400 leads a day.
Conclusion
We're still working with Vuabl, and with their new app launching very soon and the results we've achieved for them, we hope to continue to do so for the extended future.
We're still working with Vuabl, and with their new app launching very soon and the results we've achieved for them, we hope to continue to do so for the extended future.
We're still working with Vuabl, and with their new app launching very soon and the results we've achieved for them, we hope to continue to do so for the extended future.
Ready to change your Startup forever?
Lets get cracking.
Ready to change your Startup forever?
Lets get cracking.